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March 2022
The Very Beginning
Axel began loving golf, but noticed a lack of fun golf gear for people his age. He then began drawing polo designs in the back of his school book...
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October 16 2022
The Launch
After months of convicning his parents to use his savings on samples and polos, the first collection was ready to be launched. The first hour Axxa made $800!! Axel was certain it was going to keep going like this.
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April 2023
Casual Has Arrived
6 months after the first launch, we launched our first casual collection, "The 19th Hole". This didn't quite go to plan and only sold one item in the first week. Looking back, I can see why...
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June 2023
Logan Paul.
Yep, you read that right! It was 2am when Axel stormed into his Dads room when they were in Sweden saying "Logan Paul is in Denmark, we have to get him some Axxa!!" Somehow he agreed and they drove 4 hours, meeting Logan Paul and giving him one of our Polos.
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January 2024
Caps Launch
Having made Polos and Tees, we decided to launch our first cap, "The Pure Cap."
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Mid 2024
Feeling Stuck
Axel was struggling with the crap he got given for running a brand in school. Motivation was lost and put Axxa to the side for the first time...
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October 2024
The Thing That Changed Everything.
After taking a long break, Axel came back by launching the "Golf-Surf Club Hoodie". Little did he know that this product was going to change Axxa, forever.
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May 2025
Manly Markets
With the hoodies doing well online, we launched at the Manly Markets. This is where momentum started to catch. Every Saturday and Sunday, 8:30am-4:30pm, we have been there.
Axxa started in a bedroom on the Northern Beaches when Axel was 14 years old, driven by a simple idea: surf, golf, and mates all belonged in the same day. What began as a few designs and late nights after school has grown into a coastal lifestyle brand built around community, quality, and real life. Axxa represents that in-between space where you can check the surf in the morning, have a relaxed hit in the arvo, and hang with your mates after, without changing who you are. Rooted in coastal culture but open to anyone who connects with the feeling, Axxa is about living easy, backing yourself, and building something that lasts.
Who is Axel
Axel is a 17-year-old entrepreneur, Cricketer, and golf enthusiast from the Northern Beaches of Sydney. A natural self-starter, he’s already launched multiple businesses, hosted his own podcast, and traveled to over 25 countries, all while balancing school and his passion for golf. Fluent in both English and Swedish, Axel has a global mindset and a drive to create, connect, and inspire. Whether he's brainstorming his next big idea, exploring new places, or teeing it up with friends, he’s always pushing boundaries and chasing new experiences.
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